Subscribe
Sign in
Home
Notes
Start Here
Hosts & Hoteliers
Destination Marketing
Resource Vault
About
Trust in Hospitality
One pattern. One fix. Strategies for independent hotels, vacation rentals, and destinations. Join businesses and destinations in 75 countries. Free to…
Feb 6
•
Kay Walten
and
Smart Pineapple
3
1
Why Guests Arrive Confused (And How to Fix It in 5 Minutes)
Most guest problems begin before check-in. Look at your last 10 guest messages, and you’ll see why.
Mar 11
•
Kay Walten
and
Smart Pineapple
7
2
5
Destination Sunday: Maybe Tourists Aren’t the Problem
What Greenland Taught Me About How Places Shape Behavior
Mar 8
•
Kay Walten
and
Smart Pineapple
14
3
Not All Returning Guests Are Equal
History is not a discount code. Not all returning guests strengthen your business.
Mar 3
•
Kay Walten
and
Smart Pineapple
8
4
Destination Sunday: Why Repeat Visitors Matter
Not the most recommended. Just the most returned to. Most destinations track arrivals. Ask how many came back and… crickets.
Mar 1
•
Kay Walten
and
Smart Pineapple
11
5
1
Most Popular
View all
Destination Sunday: Why? And The Flip Side of More Tourists = Better Tourism
Aug 17, 2025
•
Kay Walten
and
Smart Pineapple
19
1
4
Destination Sunday: The Flip Side of Posting Daily
Aug 31, 2025
•
Smart Pineapple
and
Kay Walten
17
4
Destination Sunday: Maybe Tourists Aren’t the Problem
Mar 8
•
Kay Walten
and
Smart Pineapple
14
3
Destination Sunday: Can Great Marketing Fix a Bad Experience?
Oct 19, 2025
•
Kay Walten
and
Smart Pineapple
9
2
Join operators and destination leaders who care about people and place.
Subscribe
Hosts & Hoteliers
View all
Why Guests Arrive Confused (And How to Fix It in 5 Minutes)
Most guest problems begin before check-in. Look at your last 10 guest messages, and you’ll see why.
Mar 11
•
Kay Walten
and
Smart Pineapple
7
2
5
Not All Returning Guests Are Equal
History is not a discount code. Not all returning guests strengthen your business.
Mar 3
•
Kay Walten
and
Smart Pineapple
8
4
Field Notes: Why Your Hotel Might Be Hard for AI to Find
AI tools don't read your story. They check your facts. Here's what to fix first.
Feb 26
•
Kay Walten
and
Smart Pineapple
6
1
3
Links
Testimonials
Visit Our Website
Connect on Linkedin
Referral Program
Podcasts
Podcast
The Apology That Costs You the Return Visit
Destination Marketing
View all
Destination Sunday: Why Repeat Visitors Matter
Not the most recommended. Just the most returned to. Most destinations track arrivals. Ask how many came back and… crickets.
Mar 1
•
Kay Walten
and
Smart Pineapple
11
5
1
Destination Sunday: The Hardest Part of a Trip Is Usually the Part Nobody Owns
The parts of a trip that confuse visitors usually aren't anyone's job. Not the hotel. Not the tourism board. Not the city. It's costing your…
Feb 22
•
Kay Walten
and
Smart Pineapple
9
1
1
Destination Sunday: Your Destination Has a Story You’ve Never Read
How AI, Google, and Reddit shape what visitors believe about your town before they arrive.
Feb 15
•
Kay Walten
and
Smart Pineapple
7
2
Destination Sunday: Dreaming of making a Best-Of travel list? Think again.
Your destination made a best places to travel list in 2026. Now what? A 48-hour readiness check for DMOs, chambers, and operators before the visitors…
Feb 8
•
Kay Walten
and
Smart Pineapple
7
4
1
Recent posts
View all
Field Notes: Why Your Hotel Might Be Hard for AI to Find
AI tools don't read your story. They check your facts. Here's what to fix first.
Feb 26
•
Kay Walten
and
Smart Pineapple
6
1
3
Your Staff Already Knows. The Question Is Whether They’ll Tell You.
One conversation that changes what your team tells you
Feb 24
•
Kay Walten
and
Smart Pineapple
7
Destination Sunday: The Hardest Part of a Trip Is Usually the Part Nobody Owns
The parts of a trip that confuse visitors usually aren't anyone's job. Not the hotel. Not the tourism board. Not the city. It's costing your…
Feb 22
•
Kay Walten
and
Smart Pineapple
9
1
1
See all
Recommendations
View all 10
Backstage Pass
Mack Collier
The Ai Rabbit Hole
The AI Rabbit Hole
The Business of Hospitality
James O'Connell
Hospitality Marketing Insight
Dawn Gribble
Eclat Hospitality Weekly
Eclat Hospitality
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
