How Tour Operators Can Work with Media

Without Feeling Overwhelmed

Want more eyes on your tours? Working with media—journalists, bloggers, and influencers—can be a game-changer for visibility. But how do you make it work without wasting time or budget? Here’s the lowdown on getting media to actually pay attention to your business.

Quick Wins: How to Get Noticed by Media

🔹 Make Your Pitch Personal
Don’t blast generic emails—journalists get tons of those. Research their past work and tailor your pitch to their interests. Keep it short, clear, and relevant.

🔹 Be Their Dream Source
Journalists work on deadlines, so be fast and reliable. Have your info organized and ready to go—think key details, quotes, and high-quality images.

🔹 Press Trips = Major Exposure
Want media to experience your tour firsthand? Plan a seamless, engaging itinerary and communicate expectations clearly. They’ll write better stories if they actually enjoy the trip.

🔹 Prep a Media Kit
Have a digital folder with:
✔️ A quick intro about your company
✔️ Tour details and unique selling points
✔️ Stunning, high-res images
✔️ Contact info (make it EASY for them!)

🔹 Press Releases That Actually Get Read
Got exciting news? Keep press releases short, engaging, and newsworthy. No fluff—just the good stuff. Follow up, but don’t be pushy.

🔹 Low-Budget PR? No Problem!
If you’re tight on funds, leverage social media, collaborate with micro-influencers, and get happy clients to share their stories online. Free word-of-mouth is powerful!

Media coverage can do wonders for your business if you make their job easy. Be prepared, be responsive, and most importantly—offer a great story. Want press? Be press-friendly. 🚀