Ideal Guests: Gen Z & Boomers + AI Tips
This newsletter explores how to win over Gen Z and Boomers with killer marketing, and how AI can seriously level up your game. Plus, we're all about community – join the crew and let's grow together!
Hope you’re having a good week!
In this edition, we’re bringing you insights that can directly boost your business. First, we’ll weigh in on how understanding the unique preferences of Gen Z and Baby Boomers can help you craft marketing strategies that attract guests and build lasting relationships.
Then, we share Are Morch's expert insights on AI's transformative power in hospitality. Learn how combining AI with human creativity can give you a competitive edge, from optimizing pricing to delivering personalized guest experiences.
And remember, our community is here to help you every step of the way. Join us and let's grow together!
Cheers!
Kay
Who’s Your Ideal Guest?
If It's Gen Z or Boomers—or Both—you Better Watch Your Language
Grasping what motivates Gen Z and Baby Boomers is key. While their preferences may vary, addressing their specific needs helps you forge strong, lasting connections that transform first-time guests into loyal customers.
10 Things to Steer Clear Of
For Gen Z:
❌ Don’t Ignore Social Media: Avoid neglecting platforms like Instagram, TikTok, and Snapchat where Gen Z spends much of their time.
❌ Don’t Use Outdated Tech: Avoid using technology that feels outdated or cumbersome; Gen Z expects seamless, modern digital experiences.
❌ Don’t Overlook Sustainability: Don’t disregard the importance of eco-friendly practices. Gen Z values sustainability and is likely to avoid businesses that don’t share these values.
❌ Don’t Be Generic: Avoid generic messaging that doesn’t speak to their desire for unique, personalized experiences. They crave authenticity and individuality.
For Boomers:
🚫 Don’t Overcomplicate: Avoid overly complex digital interfaces or processes; Baby Boomers appreciate straightforward, easy-to-use systems.
🚫 Don’t Dismiss Traditional Channels: Don’t abandon traditional marketing methods like print ads or direct mail, as these can still resonate with Boomers.
🚫 Don’t Assume Tech Savviness: Don’t assume all Baby Boomers are comfortable with advanced technology. Provide clear instructions and alternatives.
🚫 Don’t Forget Comfort: Don’t downplay the importance of comfort and reliability in your offerings; Boomers value familiarity and trust.
🚫 Don’t Neglect Personalization: Don’t overlook personalized service or loyalty rewards; these can be significant in building long-term relationships with Boomers.
Get more in depth click on the button.
The AI Wizardry You’ve Been Waiting For 🤖
Cloudbeds Advocate Are Morch Tells All
We’re not the only ones talking about AI’s power in hospitality. It’s making life easier for small hotels, property owners, and managers by improving operations and enhancing guest experiences.
Why It Matters:
Support Your Team: AI handles routine tasks, letting your staff focus on guests.
Smart Pricing: Set competitive rates with AI-driven insights.
Personalized Touch: AI tailors experiences to each guest's preferences.
Stand Out: Offer unique features like smart rooms and eco-friendly options.
Boost Profits: Increase revenue and cut costs with AI optimization.
Check out
Are Morch’s insightful article on how AI and human collaboration can drive profitability through the Blue Ocean Strategy. Discover the secrets to thriving.
You Don’t Have to Navigate This Alone ❤️
Join a Community with Shared Purpose
As a business in hospitality and tourism, you’re always giving—ensuring every guest feels welcome and every detail is perfect. But who supports you? Too often, the care you provide isn’t reciprocated.
That’s why we created this community. We understand the challenges and dedication it takes to succeed in hospitality. Here, you’ll connect with others who share your passion and understand your struggles. It’s not just about resources like free cheat sheets and workbooks; it’s about being part of a network that values your efforts and offers genuine support.
With members from four countries, our community transcends borders, providing a space where you can share knowledge, gain support, and find the care you’ve been giving to others.
Join us for free and discover a community that truly values you.
Do You Have Feedback?
If you have any thoughts on resources you'd like to see in next week’s newsletter, topics you’re curious about, or any feedback to help us improve Smart Pineapple's weekly updates, just hit reply and let me know. Your input is always appreciated!
Kay Walten
Founder
Connect with me on Linkedin - Facebook - Website - Our Community